Judit Szekeres is a certified Chief AI Officer with over 20 years of global agency and corporate experience, specialising in AI-driven strategy, marketing, and content operations. She has led high-impact initiatives for major brands like Unilever, Shell, and Philip Morris International, bridging the gap between business needs and technological innovation.

After starting her career in retail marketing, she quickly moved into omnichannel content and operations strategy, working across continents to drive large-scale transformations. In 2024, she founded swell, an AI consultancy focused on helping businesses integrate AI practically and effectively, ensuring real-world impact without losing sight of the human element.

Judit’s expertise spans AI strategy and implementation, workflow optimisation with GPTs and automation, AI-driven content creation, and corporate training. She regularly runs interactive workshops designed to spark curiosity and equip professionals with practical AI applications they can use immediately.

Beyond her consultancy work, Judit is committed to education and mentorship. As a long-term expert with the Global Visionaries Society at the University of Exeter, she collaborates with institutions to help the next generation of AI professionals build confidence and real-world skills.

Judit emphasises a practical and insightful approach to AI, cutting through hype and focusing on real-world applications, providing tangible value for businesses navigating this evolving landscape.