Inside this webinar, you'll discover how to:
Grab audience's attention in seconds with relatable, authority-building stories
Simplify your expertise so both Google and your audience see your true value
Earn trust fast, before your competitors take the lead
Webinar Date : 6th May 2025
Webinar Time : 1pm
Alessandro Calzolari is a Consumer Psychology and Marketing Communication Consultant who helps professionals and tech firms attract the right clients, stand out, and compete on results—not just price.
A specialist in consumer psychology, Alessandro helps businesses uncover what makes them unique and express it through language that resonates emotionally, positioning them as the go-to choice in their industry.
As the author of the upcoming book Empathic Marketing, Alessandro runs workshops, webinars, and masterclasses on how to break free from price-based competition by leveraging consumer psychology and strategic marketing communication.
His 80% DFY, 20% DWY approach ensures clients see real results without overcomplicating their marketing efforts.
Ricky Whiting, the marketing guru who knows how to make your brand shine. With his expert knowledge and proven strategies, he can skyrocket your website’s rankings 🚀
You pour hours into content, but no one sees it. You write, publish, and wait… but the traffic never comes.
Your competitors are getting ahead while you're left behind. They show up in search results, attract clients, and position themselves as experts—while you struggle to be noticed.
If Google doesn’t trust your content, neither will your audience. Without authority and credibility, your words become invisible. Without authority and 👉 How much longer will you let this happen? credibility, your words become invisible.
👉 How much longer will you let this happen?
Step 1: Grab Attention in Seconds
Use compelling, authority-driven storytelling to make your audience stop scrolling and start listening.
Step 2: Simplify Your Expertise
Confused audiences don’t buy. Make your knowledge digestible so both Google and your ideal clients instantly recognise your value.
Step 3: Earn Trust Faster Than Your Competitors
Trust is the currency of the digital world. The faster you build it, the easier it becomes to attract the right audience—and turn them into paying clients.
Ready to get started?
👉 If any of these sound like you, this webinar is the turning point
you’ve been waiting for.
This webinar is for professionals (accountants, solicitors, and consultants), small businesses (digital and tech), and service providers in crowded markets who feel undervalued and struggle to attract the right clients. If you're constantly lowering your prices to stay competitive, rather than being chosen for your true expertise, this is for you.
You’ll learn how to use Google’s E-E-A-T framework combined with consumer psychology techniques to attract clients and increase visibility.
No! We break everything down in an easy-to-follow way, so you can apply the techniques immediately.
A replay will be available for registered attendees.
Still unsure? Ask yourself—what’s the cost of staying invisible?
This is our first-ever exclusive webinar, and we want to highlight real transformations.
We’ll feature 3 lucky participants who apply what they learn—showcasing their business, story, and personal details!
👉 This could be you. But only if you take the first step below.
"Loved everything so far"
"My life changed forever"
"Highly recommend this"
How much longer will you wait to be recognised for your expertise?
Every day that passes, your competitors are getting ahead, your ideal clients are slipping away, and your content remains unseen.
This is your moment. Your knowledge deserves to be valued.
Click below to secure your seat and start attracting the right clients today.
Have a question?
Alessandro - [email protected]
Riccardo - [email protected]
Copyright 2025. Alessandro & Riccardo. All Rights Reserved.